The Designer's Story

Since the age of 15 Crystal Orozco always knew she wanted to create a clothing company and even as its previously conceived idea this brand to be called "Freedom's Elegy Infinite" circa 2002.As a freedom fighter and seeker of truth she was one to see beneath the surface and ask questions. While also being a natural rebel she revolted against the death of freedom, an oxymoron through the years. 

As she went on into College attending and succeeding through The Fashion Institute of Design and Merch, Los Angeles. She went on to design in the fast paced undervalued environment where contractors and vendors were at each others necks for a low cost low waged deadline. "The Dream within myself as a Designer slowly faded as I seen the true costs of fashion unraveled before me. This catipulted me to strive for a better environment, value per person and sustainability for our planet. A MORE CONSCIOUS WAY TO CREATE. "

It took several years to finding herself back again full circle.  In pursuit of Joy she battled internally from being an anti-consumerist and also a genuine true Designer wishing to create for people like her. The name transformed as she also began to heighten her awareness she believes that her freedom could not be stripped from her because Freedom is Infinite (F8) and she doesn't have to limit who and what she creates for (Artillery). Incorporating her art with her Design. She will continue to create for anyone who strives to be a better consumer, puts comfort and function first, seeks integrity in companies and just simply feel good about what they're wearing and how they represent themselves.